There has perhaps never been a more important season for Hollywood, with cinemas reopening around the world and finally bringing the industry out of its hibernation pandemic imposed, for a summer of big movies.
Europe is open for business, along with the US and parts of the Gulf, including the UAE, with theaters attracting movie lovers with promises of an action-packed adventure on the big screen. The season has already started with a promise, with ‘Fast and Furious 9’ climbing past the $ 250 million (Dh918.25 million) market worldwide (excluding the US) since its release in the UAE last month.
The film, starring Vin Diesel, John Cena and Michelle Rodriguez, surpassed the $ 203 million mark in China alone, while catching up with $ 2.64 million in the United Arab Emirates with its early release, according to Deadline Hollywood, which making the fourth highest-grossing film of 2021. and to pay off a bet from Universal while paving the way for others.
Paramount Pictures followed with the launch of John Krasinski’s ‘A Quiet Place II’, which according to Box Office Mojo earned $ 140.6 million worldwide, with more areas to be added soon once the film hits the UAE and other parts of the region is issued. on June 10th.
Horror seems to be a popular genre, with ‘The Conjuring: The Devil Made Me Do It’ (already showing in the United Arab Emirates) this weekend only $ 24 million in Warner Bros. for Warner Bros. This is a strong indication for the cinema industry, as the film is readily available on HBO Max, without paying extra costs for US subscribers.
Despite many summer releases going straight to the stream, with Warner Bros. and Disney banking on the model in the US, the picture is slightly different with international releases. Tent poles such as ‘Black Widow’ (July 9), ‘Jungle Cruise’ (July 30) and ‘Shang-Chi and the Legend of the Ten Rings’ (September 3) promise to compile the cash registers for Disney whenever the line will releasing the film this summer on international markets.
The superhero genre also has a DC contribution, with ‘The Suicide Squad’ (August 6), starring almost half of Hollywood, starring John Cena, Sylvester Stallone, Margot Robbie, Viola Davis, Idris Elba and Nathan Fillion on the Warner Bros. project.
Other notable summer draws, promising high popcorn rates, include two Ryan Reynolds films, one of which is ‘The Hitman’s Wife’s Bodyguard’ (June 16), along with ‘Free Guy’ (August 13). Meanwhile, horror makes another case with ‘Candyman’ (August 25), starring Yahya Abdul-Mateen II, Teyonah Parris, Colman Domingo and Tony Todd. This is a sequel to the 1992 scarecrow festival.
Time will tell whether this summer holds promise for Hollywood. But to rewrite a proverb: if you screen it, they will come. The pandemic may have ruined a year of summer blockbuster in 2020, but Hollywood is ready to strike back, armed with popcorn, nachos and Dolby Surround Sound. All it needs now is an audience.