Madinah, KSA, August 9, 2020 — Bee’ah, the award-winning Middle East sustainability pioneer, is expanding into the Kingdom of Saudi Arabia in support of Saudi Vision 2030 after receiving three contracts for waste management services in Madinah covering the North, West and East regions. Bee’ah services will be provided for 70 percent of the city, which serve a population of 1.2 million people, as contracted by Madinah municipality. In addition to disinfection and disinfection of waste containers, Bee’ah will offer solid waste collection and transport. The operation is scheduled to begin in August and employ around 3,000 workers and 350 heavy equipment, including garbage collection units, road sweepers and disposal trucks. Bee’ah will also conduct training, workshops and awareness-raising campaigns. As the region’s first fully integrated environmental management company, Bee’ah will use its end-to-end waste management solutions based on the two pillars of sustainability and digitalisation. The aim is to provide a comprehensive roadmap for waste services and to transform Madinah into a sustainable city of the future. Salim bin Mohamed Al Owais, Chairman of the Board of Directors of Bee’ah, “As bee’ah continues to prove itself as a leading sustainability pioneer here in the UAE, we are pleased to introduce advanced waste management services and work with the Madinah Community to ensure a sustainable quality of life for over 1.2 million people in Madinah City.”
Khaled Al Huraimel, Group CEO at Bee’ah, said of the agreement: “It is a great honor to be selected as a waste management partner for Madinah, known as the enlightened city and one of the holiest Islamic sites. The two countries are very close and committed to advancing the sustainability agenda. Recognising this relationship and the direction of environmental objectives, Bee’ah will bring its know-how, proven track record in the UAE and best industry practices to the partnership. Together, we will ensure a sustainable standard of living, in line with Madinah’s zero-waste goals and the broader goals of the Saudi National Transformation Plan.” Bee’ah’s efforts complement Saudi Arabia’s Vision 2030 Sustainable Development Goals, which include raising recycling rates to 85 percent. Securing the Madinah contracts is therefore a remarkable achievement for the company, as the expected population of the northern, eastern and western districts where Bee’ah will operate is expected to grow from the current 1.2 million to 1.46 million by 2024. The partnership with Madinah to work towards a sustainable future for the city comes as Bee’ah commits to its zero-waste target in the UAE Emirate of Sharjah. Having already achieved the Middle East’s highest waste diversion rate of 76 percent in Sharjah, Bee’ah is also building the UAE’s first waste-energy plant in a joint venture partnership with Masdar.