Roger Duthie, who is based in Dubai, will join Performance54 as chief sponsor and will remain in Dubai. Performance54 is a leading sports marketing and consulting group, among the fastest growing privately owned FT 1000 companies in Europe, and Duthie is one of a number of recent appointments at senior level of the company. Duthie will retain the management of his own sports marketing advice in Dubai while working as an adviser with the agency. Duthie’s role is to work on global golf to gain new sponsorships and revenue streams for existing and new golf assets, including close collaboration with partners in this Middle East as well as worldwide. During his nearly 20 years at Emirates Airline, Duthie has led a team of marketing professionals to activate some of the world’s most sought after sporting and cultural events.
“I am delighted to work with one of the most exciting sports marketing and sponsorships companies in the world,” said Duthie. “It is incredible to have an opportunity to work on golf events that will change the history of the sport. ‘I’m especially excited to be part of a team of professionals in the industry hoping to develop the way we look at golf and help the sport reach its full potential. We plan to host the largest golf events in the world with unprecedented opportunities for sponsors and fans. ” Duthie has been involved in some of the most important sporting events on the calendar, including the Ryder Cup, Fifa World Cup, ICC World Cup, Rugby World Cup, ATP, and has been involved with football clubs including Arsenal, Real Madrid, AC Milan and Paris St-Germain. Duthie has also worked with several cricket clubs and led Emirates’ invasion of the Indian Premier League (IPL) by concluding agreements with Kings XI Punjab and Deccan Chargers.