Business

Google adapts its search algorithms to deal with harassers

Washington: Technology giant Google has revealed it will improve its search experience in an effort to protect people from harassment of various kinds. According to Mashable, Google revealed at I / O last month that it is working on a new underlying technology called the Multitask Unified Model (MUM) to get answers to more complex search queries. The company has now revealed that it will further improve its search to protect people from harassment of various kinds. Google is currently harassing people who manually report websites that post content without their permission and charge for its removal. As part of the process, Google examines the knowledge of anyone affected by this harassment, and then removes the page from the search results, while also diminishing the overall ranking of the site.

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The search giant plans to further improve this process by not only targeting the malicious website but also reducing the ranking of comparable “low quality” predatory websites that appear in search results. This can help protect people who are targeted by repeated harassment through unfavorable information posted online about them without their permission. “Over the years of building Search, our approach has remained consistent: we take examples of queries where we are not doing the best job of delivering high quality results, and look for ways to improve our algorithms,” the company said. “In this way, we do not” solve “individual queries, because they are often a symptom of a class of problems that affect many different queries. Our ability to address problems still leads the industry, and we have advanced technology , tools and quality signals over the past two decades, which make Search work better every day, ”Google added. Google search is widely used worldwide, so the fact that the search engine regularly updates the service with more features and redesigns it from time to time is not much of a surprise.