One of the most popular beauty brands for celebrities is finally launching in the UAE and we can not wait to try it out! Singer and actress Selena Gomez’s makeup range, Rare Beauty, will hit Sephora stores and online in the Middle East on July 1st. The beauty brand was launched in September 2020 and in addition to selling products such as lipsticks, foundation and concealer, Gomez founded the Rare Impact Fund, which aims to raise $ 100 million over ten years to help people who are less in the community, to help access mental health services. That’s not all; one percent of Rare Beauty’s sales go into the Rare Impact Fund. “Mental health has always been personal to me. It has not always been easy to find out how I can manage my own mental health, but it is something I am constantly working on and I hope I can help others as well, ‘she writes on the GoFundMe fundraising page. “That’s why I launched the Rare Impact Fund as part of Rare Beauty’s commitment to addressing mental health and chronic loneliness.”
UAE is not the only country that hardly gets beauty. Gomez shared her excitement about her brand worldwide – including in countries such as the Philippines, New Zealand, Turkey and Malaysia – in an Instagram video. “I’m so excited to finally share that Rare Beauty will be available worldwide this summer,” she said in the video. ‘Barely is such a special word to me. It is about eliminating the need for perfection. It’s about being comfortable with who you are, embracing who you are, loving who you are and accepting them. ” The beauty brand is known for its soft, pastel aesthetic appearance and boasts a robust product range, including primer, eye shadow palettes and a wide range of primer shades for every skin color. Another prominent makeup brand available at Sephora in the UAE is pop star Rihanna’s Fenty Beauty, which made its debut in 2017.